Improva
Under our open methodology this clinic scores 56.9/100 on structural verification: physician certification, licences, facility and legal-entity traceability, identifier disclosure and advertising honesty.
Rank #17 of 18 ranked clinics · last checked 18 September 2026
No crown: crowns require register-verified gates, never a clinic's own claim.
56.9/100
coverage 91% (threshold 75%)
Summary
Plastic-surgery clinic naming specialist plastic surgeons tied to this address.
Axis by axis
rubric value 1–5 · ? could not verify (no points, not a negative finding) · — not applicable: this country has no register of that class · OFF official register · SEC secondary source
| Axis | Finding (rubric anchor) | Value | Source class | Weight | Checked |
|---|---|---|---|---|---|
| M1 | Specialist certification of the responsible physician Could not verify — this register is closed to machine queries in this country, so the axis is left out of the coverage calculation for every clinic on this site. Not a negative finding. Reason: Register closed to machine queries. Last attempt: sfep, 18 September 2026 — Socialstyrelsen HOSP re-probed 2026-09-18 and still has no machine front door, so M1 is not scored on this site. Secondary route sfep re-run the same day (X-WP-Total: 79): Magnus Hober and Virginia Gonzalez are both in the 79-member SFEP roster. The finding is carried in facts[], outside the score. |
? | ? | 26 | 2026-09-18 |
| M2 | Identifiability of the responsible physician Physician(s) named with role and tied to this address. |
SEC | 16 | 2026-08-31 | |
| M3 | Basic medical licence Could not verify — this register is closed to machine queries in this country, so the axis is left out of the coverage calculation for every clinic on this site. Not a negative finding. Reason: Register closed to machine queries. Last attempt: sfep, 18 September 2026 — HOSP re-probed 2026-09-18: the register answers HTTP 200 but has no query surface at all (telephone 075-247 42 42 and HOSP@socialstyrelsen.se only; the e-service search is a content search). Secondary route sfep run the same day: Magnus Hober and Virginia Gonzalez are both in the 79-member SFEP roster. SFEP admits only legitimerade lakare, so this is an association attestation and never a licence record. |
? | ? | 8 | 2026-09-18 |
| M4 | Facility registration Could not verify — this register is closed to machine queries in this country, so the axis is left out of the coverage calculation for every clinic on this site. Not a negative finding. Reason: Register closed to machine queries. Last attempt: none_found, 18 September 2026 — IVO re-probed 2026-09-18: the vardgivarregister page and the register-extract page both answer HTTP 200 but neither takes a query — extracts are issued only on written request to registerfragor@ivo.se and the site search is rendered client-side (the server-side query string is dropped). registry-map facility_registry.secondaryRoutes = none_found: 1177 Hitta vard is client-rendered and covers region-contracted care, allabolag answers 403 and ratsit needs JavaScript, and both are company mirrors rather than a facility register. No facility registration could be read for this clinic. |
? | ? | 10 | 2026-09-18 |
| M5 | Legal-entity traceability Only a brand, without a legal form and without a responsible person. Whatever we find ourselves is shown on the profile as a fact and does not raise this cell. The clinic names no legal entity on its own pages (site scan 2026-09-18: improva.se/, /plastikkirurgi/, /personal/, /priser/, /kontakt/, /project/lappkirurgi/, /project/intimkirurgi/, /cookie/ — brand, address, phone and e-mail only). The operating company Improva Plastikkirurgi AB was located by us in the company register, which under the v1.2 ladder does not raise this axis; it stays on record in the sources. [site] |
SEC | 8 | 2026-09-18 | |
| M6 | Self-disclosure of identifiers Logos without numbers. Site scan 2026-09-18 (pages loaded: improva.se/, /plastikkirurgi/, /personal/, /priser/, /kontakt/, /project/lappkirurgi/, /project/intimkirurgi/, /cookie/): the staff pages name professional memberships (Svensk Plastikkirurgisk Forening, SFEP, ISAPS) but publish no numbers, and no company, facility or physician registration number appears anywhere on the site. [site-personal] |
SEC | 10 | 2026-09-18 | |
| M7 | Advertising honesty Systematic superlatives; systematic safety promises without an absolute; absolutes about the past (success rates, “no infection since …”, satisfaction figures, “we guarantee your satisfaction”); comparisons with surgery. Own-text "100%"-class satisfaction heading on the home page. [v1.3 lexicon re-read 2026-09-22: satisfaction → 3; M7-D] [site] 100% nöjd |
SEC | 12 | 2026-09-22 | |
| M8 | Cross-locale consistency Could not verify — no points, counts against coverage, not a negative finding. Reason: Single language front. Last attempt: clinic_site, 18 September 2026 — one language front; no hreflang alternates or language links The clinic site publishes one language front; nothing to compare. |
? | ? | 5 | 2026-09-18 |
| M9 | Patient documents Two or three. Site scan 2026-09-18 over the same pages: two of the five classes published — risks and complications per procedure, and aftercare (the post-operative follow-up visit to a nurse one week after surgery). No consent document, no revision policy and no complaint route. [site-lapp] [site-intim] |
SEC | 5 | 2026-09-18 |
Score ceilings
No ceiling applies. We never apply one on 'not found' alone.
Holds
No hold on this profile.
Inclusion policy
Four mechanical conditions. The first three decide whether a clinic is listed at all; the fourth decides whether it can be scored.
| Identifiable: live public surface + working in-country contact | verified yes [site] |
|---|---|
| Provides the service itself (not an aggregator, booking site or tour packager) | verified yes [site] |
| In scope: the intervention is performed by a physician | verified yes [site] |
| Names a responsible physician | verified yes [site] |
Who is responsible
Named physicians and the legal entity, as published and as matched in the registers. A missing number is a statement about disclosure, not about licensing.
| Physician | Role | Register ID |
|---|---|---|
| Virginia Gonzalez [site] [sfep-gonzalez] | Specialist plastic surgeon | not published |
| Magnus Hober [site] [sfep-hober] | Specialist plastic surgeon | not published |
Legal entity: Improva Plastikkirurgi AB · 556704-8813 [vies]
Scope and procedure segments
Clinic focus: specialist (no focus adjustment) [site]
Secondary findings (not scored)
What a professional society, an international directory, a hospital page or another jurisdiction’s register says, shown for information where the country’s own register is closed. These facts enter neither the score nor the coverage.
- M1 · Specialist certification of the responsible physician SECNamed on the SFEP member directory (association; Sweden's state specialist register HOSP has no online lookup). SFEP profile records specialist-since 2019 (Virginia Gonzalez), 1998 (Magnus Hober).[sfep-gonzalez] [sfep-hober]
What we could not verify
- M1 · Specialist certification of the responsible physician — Register closed to machine queries
- M3 · Basic medical licence — Register closed to machine queries
- M4 · Facility registration — Register closed to machine queries
- M8 · Cross-locale consistency — Single language front
These cells score nothing and are not negative findings. A cell on a register that is closed to machine queries is left out of the coverage calculation; the others count against it. Each one names why it is empty; an attempt that did not complete is re-run in the next collection pass. If you can point to a public source, send it.
Contact details
| Website | https://www.improva.se/ |
|---|---|
| Phone | 08-14 44 44 |
| Address | Linnégatan 9-11, 114 47 Stockholm |
| City | Stockholm |
For identification only; details change — verify with the clinic directly.
Sources
| ID | Source | Class | What it supports | Accessed |
|---|---|---|---|---|
| site | https://www.improva.se/ | clinic's own site | doctors, menu, "100% nöjd" heading | 31 August 2026 |
| sfep-gonzalez | https://sfep.se/hitta-plastikkirurg/virginia-gonzalez/ | secondary | SFEP member: Virginia Gonzalez, Improva, Linnégatan 9-11 Stockholm, specialist since 2019 | 31 August 2026 |
| sfep-hober | https://sfep.se/hitta-plastikkirurg/1244/ | secondary | SFEP member: Magnus Hober, Improva Plastikkirurgi AB, Linnégatan 9-11 Stockholm, specialist since 1998 | 31 August 2026 |
| vies | https://ec.europa.eu/taxation_customs/vies/rest-api/ms/SE/vat/55670… | official register | EU VIES: Improva Plastikkirurgi AB, VAT valid | 31 August 2026 |
| site-personal | https://www.improva.se/personal/ | clinic's own site | staff pages and their professional memberships (SPF, SFEP, ISAPS) | 18 September 2026 |
| site-intim | https://www.improva.se/project/intimkirurgi/ | clinic's own site | complications section and the post-operative follow-up visit | 18 September 2026 |
| site-lapp | https://www.improva.se/project/lappkirurgi/ | clinic's own site | complications and risks section | 18 September 2026 |
Change history
| Date | Change |
|---|---|
| 22 September 2026 | axes.M7: 2 → 3 (Methodology v1.3 (owner rulings 2026-09-22) — § B closed lexicon — satisfaction: M7-D) |
| 18 September 2026 | axes.M5: 5 → 2 (M5 ladder applied as written in methodology v1.2: the value follows what the clinic itself publishes about its legal entity.) |
| 18 September 2026 | axes.M9: null → 3 (Re-run of the clinic-site scan (v1.2 pass 1); the pages loaded are listed in the note.) |
| 18 September 2026 | axes.M6: null → 2 (Re-run of the clinic-site scan (v1.2 pass 1); the pages loaded are listed in the note.) |
| 18 September 2026 | axes.M4: null → null (Re-run against IVO vardgivarregistret and the secondary search (v1.2 pass 1): the register is closed to machine queries, so the cell is registry_closed rather than retry.) |
| 18 September 2026 | axes.M3: null → null (Re-run against Socialstyrelsen HOSP and the secondary route (v1.2 pass 1): the register is closed to machine queries, so the cell is registry_closed rather than retry.) |
| 18 September 2026 | axes.M1: 2 → null (Methodology v1.2 (owner ruling 2026-09-18): M1 is not scored where the country's specialist register is closed; the secondary finding moved to facts[]) |
| 31 August 2026 | Initial collection. |
Correction or right of reply
Corrections are applied with a source link and logged publicly. A clinic statement without a source is published next to the data; the score does not change.